Casual Day

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In terms of South African fundraising, Casual Day was the ultimate success story under Annelise’s leadership. The campaign, concentrating on raising funds for people with disabilities, was conceived by Annelise in 1994 with the first event taking place in 1995.

She owned the project and its trademarks, and with her company “The Marketing Team (Pty) Ltd” her inspiration, energy, and perseverance drove this project to become – at that time - the most successful fundraising campaign of its kind in South Africa. Over a period of 18 years, more than R170 million was raised to benefit people with disabilities.
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